A clean dental office with a dental chair near a window, a computer on a white counter, a blue bench, and dental equipment in the room.

The team guiding
your transition

We’ve sat on both sides of the table — as business owners, buyers, and advisors. That perspective shapes how we work, and the results we deliver.

The team guiding 
your transition

At ADMA, our clients work directly with experienced operators who’ve built, bought, and sold businesses themselves. We take pride in offering direct, informed support through every step of the process.

A smiling man with curly blonde hair, wearing a blue checked suit jacket, white shirt, and a pocket square, standing against a plain background.

Rob Harwood
Founder & Director

Rob Harwood is the Founder and Director of ADMA. He brings more than 25 years of experience across financial modelling, advisory, valuation, and mergers and acquisitions. Prior to establishing ADMA, Rob served as M&A Director for a leading Melbourne-based dental aggregator, where he led transactions involving the acquisition and consolidation of dental practices across Australia.


Rob’s experience is further strengthened by his own background as a dental practitioner and practice owner. Having owned and operated private dental practices, he understands firsthand the operational, financial, and personal considerations involved in building and transitioning a practice. Through ADMA, Rob works closely with dental practice owners to recognise the value they have created and develop practical strategies to protect and realise that value. His focus is on delivering structured, well-managed transactions while ensuring the long-term interests of practice owners remain central to the process.


ADMA now supports Australian dental practice owners through a growing number of successful transitions each year.

Insights that shape better decisions

Explore commentary, practical guidance, and strategic thinking from our team. Perspectives shares what we’re seeing in the market and how buyers and sellers can navigate their next move with more clarity.